Why is Technical SEO Important?
If you want to get your website to rank well in search engines, you must pay attention to technical SEO. Otherwise, it won’t matter how good your content is if no one can find it. With search engines improving their crawling, indexing, and understanding of intent, a solid technical SEO foundation is essential to ranking high. It also affects lead generation and conversion rates.
Crawlability
If you want your website to get ranked higher, you need to improve crawlability. One of the ways to do this is by improving the speed of your website. The faster your site is, the faster the spiders can access it. Another way to improve crawlability is to submit a sitemap to Google so that they can see when you have added new content.
The indexability of a site is crucial to a website’s ranking in Google. If a crawler can’t get to a page, it will never rank. If the indexing process is slow, crawlability may be the difference between a page ranking and not getting ranked at all.
Crawlability can also be affected by broken links. Broken links can halt the crawler in its tracks, hurting the SEO results and frustrating human visitors. There are several tools that can help you detect broken links on your website. You can manually check every link on your site with Google Search Console or other tools, or use broken link fixers to remove and redirect broken links.
Language declaration
One of the most overlooked aspects of technical SEO is language declaration. While it doesn’t improve your rankings, it is important for accessibility and usability. To create an effective language declaration, you must use ISO 639-1 language codes. Getting these codes wrong is the most common mistake. Besides, you should also consider the country code in order to differentiate between British and American English or French and Canadian French.
Language declaration is also a key factor in determining a web page’s relevance score. A language declaration on a web page should be consistent with the language of other pages. Otherwise, Google may find an error and return it to your website. In the meantime, you can use ALT-text to optimize your website and make it accessible to more users. Using ALT-text will also give your website more space to your text content, which will increase its rank in SERPs.
Broken images
Broken images are a common problem and can harm your SEO. Fortunately, there are ways to fix and avoid these errors. Regardless of the reason for the broken image, it can have a negative impact on your site’s organic visibility and user experience. To get the most out of your SEO, fix the broken images on your site.
First, ensure that your images are on your own server. This will give you more control. If the images are hosted by a third-party service, their filenames, filetypes, and paths can change without any warning. Broken images can also degrade user experience and lower your credibility. Make sure you have the right image filename and filetype and maintain them in a way that prevents them from being thrown off track.
Broken images on your website will show up on an SEMrush audit as errors. While the errors may not be fatal to your website, they can be time-consuming to fix. The good news is that they can be remedied by your website administrator or developer.
On-page SEO
On-page SEO is an integral part of search engine optimization (SEO). It helps your website achieve higher rankings in search engines, which will increase your online visibility. On-page SEO focuses on various components of your website, such as URLS, keywords, and content. The goal of on-page SEO is to increase search traffic and ROI.
One of the most important aspects of on-page SEO is internal linking. Internal linking refers to linking to other content on your website. For example, many blog posts have “further reading” sections where visitors can find related content. Using descriptive anchor text in these links will increase their effectiveness.
Relevant content is key to ensuring that your page ranks well in Google. When searching for a particular keyword, search engines look for pages that contain relevant content. For example, if a page is about dogs, it should include information about various breeds of dogs. Otherwise, it will not rank high in Google. In addition, content must include the main target keyword.
